Franchising and Licensing

Franchising & Licensing:
Two Powerful Ways to Grow Your Business in Any Economy [Hardcover]
Andrew J. Sherman
Andrew J. Sherman (Author)

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Product Description:

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.

Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and, assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising.

Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

Product Details:

Hardcover: 451 pages
Publisher: AMACOM; Fourth Edition edition (April 13, 2011)
Language: English
ISBN-10: 0814415563
ISBN-13: 978-0814415566
Product Dimensions: 10 x 7.1 x 1.7 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)

Average Customer Review:

This review is from: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)

Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.

Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.

The book will also help you determine if your business is potentially franchiseable.

4.8 out of 5 stars See all reviews (4 customer reviews)

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Amazon Bestsellers Rank: #97,064 in Books (See Top 100 in Books)

#6 in Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses.

#73 in Books > Business & Investing > Industries & Professions > Retailing

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